The Author Blog: Nonfiction for Fiction Writers
The golden age of blogging is over, but nonfiction itself continues to be popular. Whether you want to help others, turn your writing...
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- Sep 20
- 3 min
Group Promos & Mailer Swaps: Your Secret Weapon
No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...
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- Jul 26
- 3 min
Top 5 Tips for A Minimal Author Newsletter
Your newsletter might be (and likely is) one of the most critical elements to your ability to sell books, but you shouldn’t have to...
8 views0 comments
- May 17
- 3 min
Changing Genres: Powerful Strategy or Reckless Move?
You started writing in your first genre without a lot of thought. Maybe you figured that vampire romance would sell well...
10 views0 comments
- Apr 14
- 4 min
Top 10 Tips for A Lucrative Mailing List
Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.
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- Jan 13
- 3 min
Kickoff Your Mailing List: The Easy Way
The best way to guarantee your book will sell is if you already have a list of raving fans to sell to. While growing your mailing list...
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- Nov 5, 2021
- 3 min
Beyond NaNo: Top 7 Tips to Grow Your Author Network
Writer support networks pop up everywhere in the month of November. Everyone joins NaNoWriMo, and more often than not...
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- Oct 5, 2021
- 3 min
4 Ways to Boost A Free Book Promotion
If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.
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- Sep 22, 2021
- 3 min
Losing Readers? Keep Your Mailing List on Track
Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...
14 views0 comments
- Sep 16, 2021
- 3 min
Set up Your Own Author Book Signing
Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...
22 views0 comments
- Aug 27, 2021
- 4 min
Build Your Own Book Selling Machine
Wouldn’t it be nice to sell books on autopilot?
If you’re new to self-publishing or have only a few books under your belt...
15 views0 comments
- Jun 7, 2021
- 3 min
3 Types of Newsletters All Authors Should Follow
Usually when we talk about mailing lists on Pen and Glory, we’re talking about running and optimizing your own. But let’s put a spin...
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- Jun 2, 2021
- 3 min
5 Occasions to Cull Your Mailing List
Culling your mailing list is a controversial topic among anyone who has a list worth culling. You worked hard to win the trust...
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- May 3, 2021
- 3 min
7 Irresistible Ideas for Reader Magnets
If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...
78 views0 comments
- Mar 4, 2021
- 4 min
One List, Many Readers: When to Segment
Your mailing list represents your readership, and many authors treat it like the lifeblood it is.
19 views0 comments
- Jan 11, 2021
- 4 min
Author Teams: Who's in Your Inner Circle?
Writers work alone, and many of us prefer it that way. We don’t want people looking over our shoulders, we strive for time alone to write...
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- Dec 11, 2020
- 4 min
3 Questions to Ask Before Choosing A Mailer
You did it. You wrote a book, revised and formatted it, and released it into the world for everyone to see.
15 views0 comments
- Oct 27, 2020
- 1 min
The Best Kept Secrets of Author Street Teams
People new to publishing might be surprised at the idea of an author street team or launch team.
13 views0 comments
- Oct 20, 2020
- 5 min
Top 10 Author Mailing List Mistakes
Your mailing list is a key part of your business as an author. It's arguably the simplest way to connect with readers, as well as one of...
14 views0 comments