The Best Kept Secrets of Author Street Teams
People new to publishing might be surprised at the idea of an author street team or launch team. These groups of super-fans give writers a boost whenever a new book comes out, building excitement and writing reviews on launch day.
Author launch teams are easy to build and easy to maintain and one of the best ways to boost your book on release. To start your own, gather a list of your contacts--friends, family, and your mailing list--and ask them if they'd like a free copy of your book to review by launch day. Giving your new book away like this might seem counter-intuitive, but it is a great way to foster your relationship with existing fans and create a better showing for new readers who are curious about your books.
Here's a list of facts about author street teams you might not know: