Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...

Culling your mailing list is a controversial topic among anyone who has a list worth culling. You worked hard to win the trust...

Bookselling giant Amazon has a number of different built-in ways for authors to market their books...

If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...

We’ve all seen them. Numerous services online targeting new authors and promising tweets, blog posts, and Facebook posts to boost...

Authors overwhelmingly cling to the comfort of familiar, text-based social media when trying to grow a following.

Your mailing list represents your readership, and many authors treat it like the lifeblood it is.

Have you ever noticed how some authors appear to have been born successful? I’m not just talking about the endless interviews...

A healthy, active following on social media can be one of the most powerful tools an author can ask for...

There’s no wrong way to launch a book. Making your book publicly available is the important part. Celebrating and getting the word out...

You did it. You wrote a book, revised and formatted it, and released it into the world for everyone to see.

Facebook is a top way to advertise. Everyone has a Facebook (or Instagram) account, and with a flexible payment scheme...

Email marketing has been a top technique used by self-published writers for decades, and many tout it as a key factor in their success.

The recent self-publishing conference run by the Alliance of Independent Authors had an emphasis on technology this fall...

We all know that marketing your book effectively will make or break its success, but if you don’t know what you’re doing...

Your mailing list is a key part of your business as an author. It's arguably the simplest way to connect with readers, as well as one of...

I talk a lot about marketing on this site, from mailing lists and optimization to on- and offline techniques to mastering the Kindle Store.

Sooner or later, you’ll need to design a landing page for your book. Landing pages are simple, single-page websites...

If you were to open your email account right now, how much junk would you see? Be honest now.

You’ve written your book (or books), built your platform, and are now buckling your seat-belt to swing into the writing fast lane.