Do You Need A Reader Magnet?
Let’s face it: producing a free piece of writing for readers isn’t always convenient. You’re busy, book production is expensive, and...
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Pen and Glory
Self-publishing, simplified.
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- Jun 21, 2022
- 2 min
TikTok: A Necessity for The Modern Author?
About half of the world’s population is active on social media. Facebook and Twitter are the giants who have been around...
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- Apr 14, 2022
- 4 min
Top 10 Tips for A Lucrative Mailing List
Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.
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- Jan 18, 2022
- 1 min
15 Social Media Posts Your Readers Will Love
Social media is fun and a great time-waster, but when you’re running an official author account, it can be easy to run out of ideas.
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- Jan 13, 2022
- 3 min
Kickoff Your Mailing List: The Easy Way
The best way to guarantee your book will sell is if you already have a list of raving fans to sell to. While growing your mailing list...
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- Jan 4, 2022
- 4 min
New Year, New You: 12 Ways to Grow Your Social Media Buzz
While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...
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- Dec 28, 2021
- 2 min
Animated Book Covers for Authors
I encountered animated covers for the first time on Twitter. The look is a subtle one—a mist rising over a disappearing character...
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- Oct 5, 2021
- 3 min
4 Ways to Boost A Free Book Promotion
If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.
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- Oct 1, 2021
- 4 min
Book Promotions: Investment or Gamble?
Advertising your book can easily be the most expensive aspect of publishing, and for many authors, it is.
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- Sep 22, 2021
- 3 min
Losing Readers? Keep Your Mailing List on Track
Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...
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- Jun 2, 2021
- 3 min
5 Occasions to Cull Your Mailing List
Culling your mailing list is a controversial topic among anyone who has a list worth culling. You worked hard to win the trust...
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- May 25, 2021
- 4 min
Are Your Amazon Ads Paying Out? Conversion Rates, Tracking, and Optimization
Bookselling giant Amazon has a number of different built-in ways for authors to market their books...
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- May 3, 2021
- 3 min
7 Irresistible Ideas for Reader Magnets
If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...
101 views0 comments
- Mar 31, 2021
- 3 min
Why Paid Book Advertising Services Fail
We’ve all seen them. Numerous services online targeting new authors and promising tweets, blog posts, and Facebook posts to boost...
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- Mar 29, 2021
- 4 min
Pinterest and Instagram: Image Marketing for Authors
Authors overwhelmingly cling to the comfort of familiar, text-based social media when trying to grow a following.
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- Mar 4, 2021
- 4 min
One List, Many Readers: When to Segment
Your mailing list represents your readership, and many authors treat it like the lifeblood it is.
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- Feb 24, 2021
- 3 min
Cross Promoting: It's What The Cool Authors Do
Have you ever noticed how some authors appear to have been born successful? I’m not just talking about the endless interviews...
37 views0 comments
- Feb 15, 2021
- 3 min
3 Simple Tricks That Will Improve Your Social Media Performance
A healthy, active following on social media can be one of the most powerful tools an author can ask for...
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- Feb 11, 2021
- 4 min
7 Ways to Advertise Your Book Launch on Twitter
There’s no wrong way to launch a book. Making your book publicly available is the important part. Celebrating and getting the word out...
190 views0 comments
- Dec 11, 2020
- 4 min
3 Questions to Ask Before Choosing A Mailer
You did it. You wrote a book, revised and formatted it, and released it into the world for everyone to see.
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