Earlier I discussed ways to get readers through fixing up your reader magnet appeal—but reader magnets...

There are paid services like Book Brush that can give you fast and beautiful mockups and promotional images for a fee, but it can be easy...

Let’s face it: producing a free piece of writing for readers isn’t always convenient. You’re busy, book production is expensive, and...

About half of the world’s population is active on social media. Facebook and Twitter are the giants who have been around...

Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.

Social media is fun and a great time-waster, but when you’re running an official author account, it can be easy to run out of ideas.

The best way to guarantee your book will sell is if you already have a list of raving fans to sell to. While growing your mailing list...

While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...

I encountered animated covers for the first time on Twitter. The look is a subtle one—a mist rising over a disappearing character...

If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.

Advertising your book can easily be the most expensive aspect of publishing, and for many authors, it is.

Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...

Culling your mailing list is a controversial topic among anyone who has a list worth culling. You worked hard to win the trust...

Bookselling giant Amazon has a number of different built-in ways for authors to market their books...

If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...

We’ve all seen them. Numerous services online targeting new authors and promising tweets, blog posts, and Facebook posts to boost...

Authors overwhelmingly cling to the comfort of familiar, text-based social media when trying to grow a following.

Your mailing list represents your readership, and many authors treat it like the lifeblood it is.

Have you ever noticed how some authors appear to have been born successful? I’m not just talking about the endless interviews...

A healthy, active following on social media can be one of the most powerful tools an author can ask for...