Jun 212 minTikTok: A Necessity for The Modern Author?About half of the world’s population is active on social media. Facebook and Twitter are the giants who have been around...
Apr 144 minTop 10 Tips for A Lucrative Mailing ListIs your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.
Jan 181 min15 Social Media Posts Your Readers Will LoveSocial media is fun and a great time-waster, but when you’re running an official author account, it can be easy to run out of ideas.
Jan 133 minKickoff Your Mailing List: The Easy WayThe best way to guarantee your book will sell is if you already have a list of raving fans to sell to. While growing your mailing list...
Jan 44 minNew Year, New You: 12 Ways to Grow Your Social Media BuzzWhile not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...
Dec 28, 20212 minAnimated Book Covers for AuthorsI encountered animated covers for the first time on Twitter. The look is a subtle one—a mist rising over a disappearing character...
Oct 5, 20213 min4 Ways to Boost A Free Book PromotionIf your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.
Oct 1, 20214 minBook Promotions: Investment or Gamble?Advertising your book can easily be the most expensive aspect of publishing, and for many authors, it is.
Sep 22, 20213 minLosing Readers? Keep Your Mailing List on TrackHaving a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...
Jun 2, 20213 min5 Occasions to Cull Your Mailing ListCulling your mailing list is a controversial topic among anyone who has a list worth culling. You worked hard to win the trust...
May 25, 20214 minAre Your Amazon Ads Paying Out? Conversion Rates, Tracking, and OptimizationBookselling giant Amazon has a number of different built-in ways for authors to market their books...
May 3, 20213 min7 Irresistible Ideas for Reader MagnetsIf you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...
Mar 31, 20213 minWhy Paid Book Advertising Services FailWe’ve all seen them. Numerous services online targeting new authors and promising tweets, blog posts, and Facebook posts to boost...
Mar 29, 20214 minPinterest and Instagram: Image Marketing for AuthorsAuthors overwhelmingly cling to the comfort of familiar, text-based social media when trying to grow a following.
Mar 4, 20214 minOne List, Many Readers: When to SegmentYour mailing list represents your readership, and many authors treat it like the lifeblood it is.
Feb 24, 20213 minCross Promoting: It's What The Cool Authors DoHave you ever noticed how some authors appear to have been born successful? I’m not just talking about the endless interviews...
Feb 15, 20213 min3 Simple Tricks That Will Improve Your Social Media PerformanceA healthy, active following on social media can be one of the most powerful tools an author can ask for...
Feb 11, 20214 min7 Ways to Advertise Your Book Launch on TwitterThere’s no wrong way to launch a book. Making your book publicly available is the important part. Celebrating and getting the word out...
Dec 11, 20204 min3 Questions to Ask Before Choosing A MailerYou did it. You wrote a book, revised and formatted it, and released it into the world for everyone to see.
Nov 18, 20203 minTop 5 Facebook Advertising SinsFacebook is a top way to advertise. Everyone has a Facebook (or Instagram) account, and with a flexible payment scheme...