Kicking a series off with a free book used to be the way to go, but times have changed. Amazon’s policies have changed even more.

Social media is fun and a great time-waster, but when you’re running an official author account, it can be easy to run out of ideas.

While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...

I encountered animated covers for the first time on Twitter. The look is a subtle one—a mist rising over a disappearing character...

If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.

Advertising your book can easily be the most expensive aspect of publishing, and for many authors, it is.

Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...

Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...

One of the top-growing services in the self-publishing industry is StoryOrigin: a massive community of authors working together...

Wouldn’t it be nice to sell books on autopilot? If you’re new to self-publishing or have only a few books under your belt...

How do you keep readers engaged between books? Some authors are prolific enough to maintain active mailing lists simply by sending out...

If you’re looking for a fast and free way to grow your outreach and better establish yourself as an author, podcast interviews...

If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...

Most people associate branding with big businesses and companies: Apple, Walmart, UPS. The list goes on...

A book blog tour is a virtual tour in which book bloggers present your latest work with their readers...

One of the most drastic ways to grow your readership is to cross-promote with other authors.

We’ve all seen them. Numerous services online targeting new authors and promising tweets, blog posts, and Facebook posts to boost...

Authors overwhelmingly cling to the comfort of familiar, text-based social media when trying to grow a following.

Have you ever noticed how some authors appear to have been born successful? I’m not just talking about the endless interviews...

A healthy, active following on social media can be one of the most powerful tools an author can ask for...