Writing to Market: How to Target The Right Audience for Your Book
If you want your book to sell, you’ll need an audience to sell it to. That means that you’ll go much further if you know how to...
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Pen and Glory
Self-publishing, simplified.
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- Mar 13
- 4 min
5 Questions to Guide You to Your Most Lucrative Genre
The gold-rush days of self-publishing are over. If you want to turn writing fiction into a career, you’ll need to use your head.
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- Sep 20, 2022
- 3 min
Group Promos & Mailer Swaps: Your Secret Weapon
No one wants to waste thousands of dollars on a failed promotion campaign for a book. Promotions are essential—especially when you’re new...
11 views0 comments
- Jun 21, 2022
- 2 min
TikTok: A Necessity for The Modern Author?
About half of the world’s population is active on social media. Facebook and Twitter are the giants who have been around...
5 views0 comments
- Apr 14, 2022
- 4 min
Top 10 Tips for A Lucrative Mailing List
Is your list meeting its full potential? You don’t need to maximize your list to succeed as a self-published author.
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- Feb 22, 2022
- 3 min
Loglines: Sell Your Book with A Single Sentence
What’s your book about?
That’s a hard question to answer. For some writers, it’s almost impossible. Even if it seems easy to sit down...
16 views0 comments
- Jan 4, 2022
- 4 min
New Year, New You: 12 Ways to Grow Your Social Media Buzz
While not as lucrative as a mailing list, a strong social media following is a great way to support your books and build...
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- Oct 5, 2021
- 3 min
4 Ways to Boost A Free Book Promotion
If your book is free temporarily or long-term, you probably have only one goal in mind: finding readers.
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- Sep 16, 2021
- 3 min
Set up Your Own Author Book Signing
Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...
29 views0 comments
- Sep 6, 2021
- 3 min
StoryOrigin: Introduction And Review
One of the top-growing services in the self-publishing industry is StoryOrigin: a massive community of authors working together...
99 views0 comments
- Aug 27, 2021
- 4 min
Build Your Own Book Selling Machine
Wouldn’t it be nice to sell books on autopilot?
If you’re new to self-publishing or have only a few books under your belt...
18 views0 comments
- Jun 7, 2021
- 3 min
3 Types of Newsletters All Authors Should Follow
Usually when we talk about mailing lists on Pen and Glory, we’re talking about running and optimizing your own. But let’s put a spin...
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- May 25, 2021
- 4 min
Are Your Amazon Ads Paying Out? Conversion Rates, Tracking, and Optimization
Bookselling giant Amazon has a number of different built-in ways for authors to market their books...
36 views0 comments
- May 3, 2021
- 3 min
7 Irresistible Ideas for Reader Magnets
If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...
102 views0 comments
- Feb 11, 2021
- 4 min
7 Ways to Advertise Your Book Launch on Twitter
There’s no wrong way to launch a book. Making your book publicly available is the important part. Celebrating and getting the word out...
190 views0 comments
- Feb 8, 2021
- 5 min
Get The Most out of Your Prerelease
Basic Prerelease Strategy
You don’t need to prerelease your book. Distributors can accept your book the moment it is approved...
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- Dec 7, 2020
- 4 min
The Beginner-Proof Book Promo Plan
Self-publishing is a lot more than simply writing and making your books available.
21 views0 comments
- Dec 5, 2020
- 4 min
10 Little Tricks to Achieve the Best Results from Your Amazon Ads
Amazon ads are a serious commitment--at least, they will require a serious commitment if you want them to make a solid difference...
14 views0 comments
- Nov 18, 2020
- 3 min
Top 5 Facebook Advertising Sins
Facebook is a top way to advertise. Everyone has a Facebook (or Instagram) account, and with a flexible payment scheme...
12 views0 comments
- Nov 16, 2020
- 3 min
Is A Print Edition Right for You?
There’s nothing quite like the feeling of holding a physical copy of your book in your hands. Many writers, when starting out...
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