Are Your Amazon Ads Paying Out? Conversion Rates, Tracking, and Optimization
Bookselling giant Amazon has a number of different built-in ways for authors to market their books...
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Pen and Glory
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- May 3, 2021
- 3 min
7 Irresistible Ideas for Reader Magnets
If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...
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- Apr 21, 2021
- 4 min
8 Benefits of Author Branding
Most people associate branding with big businesses and companies: Apple, Walmart, UPS. The list goes on...
29 views0 comments
- Feb 24, 2021
- 3 min
Cross Promoting: It's What The Cool Authors Do
Have you ever noticed how some authors appear to have been born successful? I’m not just talking about the endless interviews...
46 views0 comments
- Feb 11, 2021
- 4 min
7 Ways to Advertise Your Book Launch on Twitter
There’s no wrong way to launch a book. Making your book publicly available is the important part. Celebrating and getting the word out...
219 views0 comments
- Feb 8, 2021
- 5 min
Get The Most out of Your Prerelease
Basic Prerelease Strategy
You don’t need to prerelease your book. Distributors can accept your book the moment it is approved...
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- Jan 25, 2021
- 4 min
Author Branding (When You Write Multiple Genres)
Author branding is simple when you write only one kind of book. Romance authors tend towards similar brand expressions...
175 views0 comments
- Dec 7, 2020
- 4 min
The Beginner-Proof Book Promo Plan
Self-publishing is a lot more than simply writing and making your books available.
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- Dec 5, 2020
- 4 min
10 Little Tricks to Achieve the Best Results from Your Amazon Ads
Amazon ads are a serious commitment--at least, they will require a serious commitment if you want them to make a solid difference...
15 views0 comments
- Nov 18, 2020
- 3 min
Top 5 Facebook Advertising Sins
Facebook is a top way to advertise. Everyone has a Facebook (or Instagram) account, and with a flexible payment scheme...
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- Nov 10, 2020
- 5 min
Getting Reviews (The Stress-Free Way)
Reviews are essential to a successful book launch. You can have a beautiful cover, top-tier editing and a riveting book description, but...
32 views0 comments
- Nov 5, 2020
- 4 min
Book Presentations That Win Readers
If you’ve ever published a book before, you know that having a great book itself is only half the battle. You need a professional editing...
20 views0 comments
- Oct 30, 2020
- 1 min
Make Book Sales in 24 Hours
Picture this: You're sitting in a cold stone room, underground, with your computer in front of you. Your captor paces...
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- Oct 29, 2020
- 2 min
Top 7 Book Marketing Resources
The recent self-publishing conference run by the Alliance of Independent Authors had an emphasis on technology this fall...
148 views0 comments
- Oct 26, 2020
- 4 min
7 Book Marketing Mistakes Costing You Money
We all know that marketing your book effectively will make or break its success, but if you don’t know what you’re doing...
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- Oct 15, 2020
- 3 min
Book Marketing 101
I talk a lot about marketing on this site, from mailing lists and optimization to on- and offline techniques to mastering the Kindle Store.
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- Oct 12, 2020
- 1 min
Online Vs. Offline Book Marketing Comparison
Maybe you're a tech whiz, or maybe you've always dreamed of sitting down to your first book signing as an author. . .
26 views0 comments
- Sep 27, 2020
- 4 min
Genre Success: Marketing Niche Books
A couple of years ago, I decided to query one of my books to a series of agents. Like most of my books. . .
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- Sep 25, 2020
- 3 min
Genre Success: Mainstream vs. Niche
Whether you write in a popular, mainstream genre or prefer to stick to fictional tales of goat farm romance in central Europe. . .
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- Sep 22, 2020
- 2 min
Taking The Cringe out of Book Marketing
Note: This article comes with a complimentary resource. Find it on our Patreon page for supporters! If the thought of marketing your...
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