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Pen and Glory
Self-publishing, simplified.
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Oct 1, 20214 min read
Book Promotions: Investment or Gamble?
Advertising your book can easily be the most expensive aspect of publishing, and for many authors, it is.
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Sep 22, 20213 min read
Losing Readers? Keep Your Mailing List on Track
Having a large and active mailing list is a huge benefit when you’re self-publishing. Your list will save you time, money and effort...
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Sep 16, 20213 min read
Set up Your Own Author Book Signing
Book signings aren’t necessary for success. If you make your profit online and have fans thousands of miles away—and if you live...
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Sep 6, 20213 min read
StoryOrigin: Introduction And Review
One of the top-growing services in the self-publishing industry is StoryOrigin: a massive community of authors working together...
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Aug 27, 20214 min read
Build Your Own Book Selling Machine
Wouldn’t it be nice to sell books on autopilot?
If you’re new to self-publishing or have only a few books under your belt...
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Jul 5, 20214 min read
The 7 Secrets of Full-Time Authors: Advanced Author Tactics
Some people get rich off of self-publishing. Some people don’t get rich but still manage to earn a reliable living from writing fiction...
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Jun 28, 20214 min read
Writing to Market: How to Choose the Best Genre
Writing to market is a controversial idea. No one wants to sell out as a writer. Chances are, if you write fiction...
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Jun 7, 20213 min read
3 Types of Newsletters All Authors Should Follow
Usually when we talk about mailing lists on Pen and Glory, we’re talking about running and optimizing your own. But let’s put a spin...
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May 25, 20214 min read
Are Your Amazon Ads Paying Out? Conversion Rates, Tracking, and Optimization
Bookselling giant Amazon has a number of different built-in ways for authors to market their books...
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May 3, 20213 min read
7 Irresistible Ideas for Reader Magnets
If you want to grow your email list, one thing you need is a good reader magnet. A reader magnet is a free gift you give readers...
135 views0 comments

Apr 19, 20213 min read
5 Tips for A Successful Book Blog Tour
A book blog tour is a virtual tour in which book bloggers present your latest work with their readers...
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Feb 24, 20213 min read
Cross Promoting: It's What The Cool Authors Do
Have you ever noticed how some authors appear to have been born successful? I’m not just talking about the endless interviews...
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Feb 15, 20213 min read
3 Simple Tricks That Will Improve Your Social Media Performance
A healthy, active following on social media can be one of the most powerful tools an author can ask for...
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Feb 11, 20214 min read
7 Ways to Advertise Your Book Launch on Twitter
There’s no wrong way to launch a book. Making your book publicly available is the important part. Celebrating and getting the word out...
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Jan 25, 20214 min read
Author Branding (When You Write Multiple Genres)
Author branding is simple when you write only one kind of book. Romance authors tend towards similar brand expressions...
256 views0 comments

Jan 20, 20213 min read
Master #HashtagMarketing in Minutes
Ten years ago, “hashtag” was a new term coined by Twitter to describe a way of pushing certain words or phrases to popularity on its site.
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Dec 7, 20204 min read
The Beginner-Proof Book Promo Plan
Self-publishing is a lot more than simply writing and making your books available.
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Dec 5, 20204 min read
10 Little Tricks to Achieve the Best Results from Your Amazon Ads
Amazon ads are a serious commitment--at least, they will require a serious commitment if you want them to make a solid difference...
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Nov 18, 20203 min read
Top 5 Facebook Advertising Sins
Facebook is a top way to advertise. Everyone has a Facebook (or Instagram) account, and with a flexible payment scheme...
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Nov 12, 20204 min read
8 Ways to Use Your Mailing List
Email marketing has been a top technique used by self-published writers for decades, and many tout it as a key factor in their success.
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